Beerhouses

Category: Idle Beerhouse

Barry Beerhouses blog – ‘why is sexism bad for business and what are we going to do about it?’

In the week where the Professional Darts Corporation decided to stop walk on girls for the dart players and Cloudwater continued to split opinions with the dodgy branding on their latest collaboration, project sexism has never been higher on the agenda.
Last week I had the pleasure to sit on the panel for the discussion at Manchester Beer Festival which asked ‘why is sexism bad for business and what are we going to do about it?’ This debate coming after many issues at the festival last year and a year of criticism for CAMRA, prompting them into issuing a statement in which it highlighted that it would not condone any of its members found to be using sexist images or slogans and condemned any discriminatory behaviour.
When the issue is highlighted online or on social media there never seems to be an end of commentators who throw in ‘it doesn’t hurt anyone’, ‘it’s just a bit of fun’, ‘PC gone mad’, or ‘it’s only a silly name on a pump clip’. Is it? Really? Is it PC gone mad that staff are judged on gender rather ability? That staff are abused because of gender? I don’t think so.
So why is Sexism bad for business?
Prior to the discussion I asked many of my well trained female staff, including my female managers (5 out of 6), as to what level of abuse they received and how often. Every single one of them had examples of the discrimination they faced almost every week ranging from men asking to be served by a man that knows about the beer, their knowledge being dismissed as they were women, to downright disgusting sexual remarks. This is not right, it is putting people off coming into the trade, it is making good staff leave the trade and one of the many reasons sexism is bad for business.
Beer, in the time I have worked in the industry (a long time!), has generally been a boys club. Men drink beer with a small white wine or fruit based drink for the lady, as the joke goes. Men were the brewers & sales reps, whilst the girls were in the office, big brands aimed solely at the men and joked that a bottle of sherry was overdoing for the Sheilas. This lazy stereotyping and marketing does nothing for either beer or the pub trade and will only hasten its demise. It doesn’t make the pub welcoming or inclusive – it puts off more than just the 50% of the female population. Not appealing to over half of your possible customer base is definitely bad for business.
So what are we going to do about?
Pubs have a duty to be inclusive, train their staff well and understand their customers. We have to challenge up the supply chain to brewers or organisations if behaviour by their staff or the marketing is not acceptable or discriminatory in any way. We have to look after our staff and challenge customers who are happy to be discriminatory or worse to our staff, that behaviour cannot be accepted. We also have responsibility to promote positive behaviour and highlight the good that is done. It is a problem, just because the majority of people haven’t encountered it much in their life doesn’t mean it doesn’t exist, without action it will continue or get worse.
It is a subject that needs tackling and talking about as it not going to improve in silence. The stance of CAMRA has changed and this can only be for the better, but it has to go further, be part of the revitalisation project and address every single incident that is done in the name of CAMRA. Other trade bodies should also make a stand and a statement because sexism is clearly bad for business. Our business, my trade, can only improve by being a welcoming and inclusive industry for all.
I can’t speak for brewers about their branding or marketing decisions but just a note to them: five of the six people that make beer purchasing decisions for us are female, over 60% of our staff are female and our pubs are inclusive to all so the chances of selling us beer with rude, crude or sexist pump clips is zero and I’d say that’s bad for their business.

‘Sir Patrick Stewart portrait now up at The Sportsman’

We are very proud to have our very own piece of Olivia Hemingway’s photography hanging up in the Sportsman. Olivia approached us last year to ask if she could use The Sportsman as a backdrop for her portrait of Sir Patrick Stewart, as part of her HRI photo series.
We are working closely with Olivia again this year so watch this space for more exciting news ..

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Beerhouses’ Operations Manager joins descrimination debate

Discrimination debate takes centre-stage at Manchester Beer Festival trade day. Industry experts will gather at the Manchester Beer Festival trade day to debate how the beer industry should combat discrimination. Our operations manager, Barry Shaw, is one of the panelists.http://www.manchestereveningnews.co.uk/whats-on/food-drink-news/sexism-beer-industry-manchester-beer-14140630

The West Riding is 24 years young!

24, that’s how old our flag ship pub is this month. Thank you to our loyal customers and staff who continue to make the West the success it is. Obviously it’s the big two five next year so keep a look out for our celebration plans. For anyone who is doing dry January it might be best giving that a miss next year as January will be the month to celebrate!! Cheers

Idle Beerhouse raise £214 for Children in Need

Well done to team Idle who raised £107 on Friday 17th for children in need.. Beerhouses have matched this so £214 is on its way to this amazing charity 😊
Well done everyone and thank you for everyone’s generosity

 

 

The idle beerhouse team enjoying our Disney night £70 raised so far .. Still plenty of time to raise more .. Come try our delicious cocktails 😍

Posted by Idle Beerhouse on Friday, November 17, 2017

 

Mili and Clare brave the shave in aid of Candle Lighters

Mili and Clare, two members of our Beerhouses family did a wonderful thing and braved the shave to raise money for the charity Candle Lighters,  which helps children and their families.  These two amazing ladies raised a whooping amount of money. Thank you so much to everyone who donated and came along to make it a fantastic event

 

        

Idle Beerhouse proud to sponsor Thackley AFC

We are very proud to sponsor the shirts for Thackley AFC, we wish the team the best of luck in the season ahead.

BRIEF CLUB HISTORY
Thackley AFC was founded in 1930 by the younger members of Thackley Wesleyan Methodist Church. Progressing by way of the Bradford Mutual Sunday School League and the Bradford Amateur League, the club reached the West Riding County Amateur League in 1939. During the 25 years that followed, Thackley AFC won the championship title on five separate occasions and, in 1964, secured the prestigious West Riding County Challenge Cup.
After a brief foray into the West Yorkshire League, the club in 1967 (after again lifting the West Riding County Challenge Cup) gained admission to the all-powerful Yorkshire League and, in both 1974 and 1975, enhanced its reputation still further by winning the illustrious West Riding County Cup.
A founder member of the Northern Counties East Football League in 1982, Thackley AFC has retained a Premier Division place in every season since (the only club to have done so). The century-old Bradford and District FA Senior Cup has returned to Thackley on no fewer than 13 occasions a competition record.progressing to the Football League include Ian Ormondroyd, the former Bradford City, Aston Villa and Leicester City striker Players .